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Seriously, I would like to speak to the people who write the verbiage for food to inform them they need a new line of work. Hopefully, they don't work long and hard to come up with the ridiculous wording. Take for example this package of cheese:

"Fresh Cheese" How awesome is that? I guess it's save to assume then it is not bleu cheese because that is less then fresh. Frankly it's actually the opposite maybe you want to use the word rotting. Of course I believe the marketing people would reject it since it may lower sales!

Another brilliant package is the canned ham I found in my local pharmacy:

Any type of meat that is "premium" can be found at your local butcher, not in a can.