"FRESH"

The word "fresh" drives me to the edge when it's followed by a word such as meat, produce or fish. What would you expect them to be? Stale? Synonyms for stale include threadbare, musty and rancid. Even if the food was outdated they clearly would not advise you of it! Rancid Ribeye - $16.99 per pound! I'm no marketing guru but surely nothing would sell with that adjective! Threadbare Tune! Musty Melons! Get them while they are beyond expired!